WONDER WOMEN

Last week Giles and I wrote a series of blogs which focused on celebrating motherhood and the benefits that parenting brings to their careers.  This week we’re talking about men.  So, the recent McKinsey study – A Fresh Look at Paternity Leave : Why the benefits extend beyond the personal – stood out as very relevant to opening up the conversation.     The study asks the questions: What if more new fathers took on caregiving responsibilities in the home? What…

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Women’s issues aren’t just for women When Katy and I set out to write our book Wonder Women, we wanted to celebrate the amazing contributions that women have made to marketing in all its shapes and forms. We also wanted to review what have often been labelled ‘masculine’ and ‘feminine’ characteristics and see what role marketers felt they should play in the future. We were clear from the outset that we do not seek to denigrate men. In fact, we…

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To mark Mothers’ Day last Sunday, this week Giles and I have posted a series of articles on the Wonder Women in our book who are mothers and the benefits that parenting brings to their careers.  They’re still available to read via the following links: WHAT ARE THE CHALLENGES THAT MOTHERS FACE IN A CAREER IN MARKETING THREE WAYS IN WHICH BECOMING A MOTHER MADE ME A BETTER MARKETING LEADER MOTHERHOOD AND MY JOURNEY OF DISCOVERY We’d like to end…

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Amidst the overwhelming evidence that parenthood is a blocker to career advancement for women, we’re setting out to bust the myths and highlight the reasons why we should not be talking about parents taking ‘time-out’ from their careers, but rather we should be celebrating that parenthood is brilliant training for leadership.  Sandy Griffiths talked about this at The Marketing Society launch event for the Wonder Women  book.  Here are just some of the marketing and leadership skills she has learnt…

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I love Mothers’ Day – the cute cards the little kids make, the daffodils and chocolates, breakfast in bed, teenage kids making the Sunday lunch (creating chaos but doing the washing up), the joy of being appreciated for everything you do.       To mark Mothers’ Day yesterday, Giles and I are writing a series of blogs this week which focus on the Wonder Women in our book who are Mothers in Marketing – and the benefits that parenting brings to…

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Giles and Katy have loved the opportunity this book gives us to shine a light on the careers of so many incredible women in the industry – and we’re especially proud to include women from our Millennial generation. One of these is Rebecca Lury. Rebecca’s career in PR spans a decade providing strategy policy, public affairs and communications support for clients in a range of sectors. She was shortlisted as Public Affairs Consultant of the Year in December 2014 and…

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To end the week which started on International Women’s Day #choosetochallenge, we’d like to share some excerpts from the ‘A Woman’s Place’ section of our Wonder Women book. A woman’s place is in the kitchen …….. sitting in a comfortable chair with her feet up, drinking a glass of wine and watching her husband cook the dinner Elizabeth Gilbert What we learnt is that a woman’s place is where she wants to be. Revolution is often seen as masculine trait,…

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We love this quote from Lottie Unwin who we had the pleasure of interviewing for our Wonder Women book.  It perfectly sums up the benefits of diversity of thinking and making sure you don’t get stuck in your own echo chamber.  Lottie’s story sits within our #Activism section of the book alongside other inspirational Millennial Wonder Women. Lottie’s career in marketing was inspired by her foray into tabloid journalism.  After a solid marketing foundation at P&G, she discovered her entrepreneurial…

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Giles and Katy have loved the opportunity this book gives us to shine a light on the careers of so many incredible women in the industry. One of our Wonder Women is Elena Marchenko Elena is Global Category Director at Arla in Denmark. She is immensely proud of the Arla company, which stands for bringing health and natural goodness to consumers, securing a fair milk price for their cooperative of farmers, and a commitment to sustainability for the planet. During…

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