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Author: Katy Mousinho

A ’gambol’ she was happy to take – Linda McCartney – Linda McCartney Foods

A ’gambol’ she was happy to take – Linda McCartney – Linda McCartney Foods

Paul McCartney has been in the news this week as The Times is serialising his new book The Lyrics : 1956 to Present.  In today’s excerpt the headline was ‘Linda really helped me find another side of myself’, so Giles and I thought it would be a great time to share the inspirational story of Linda McCartney and how Linda McCartney Foods was created and is still going from strength to strength today.  Linda McCartney was an amazing, multitalented woman….

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A MALE PERSPECTIVE – interview with Phil Tysoe, Head of Insight & Engagement at Whitbread

A MALE PERSPECTIVE – interview with Phil Tysoe, Head of Insight & Engagement at Whitbread

Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing celebrates the success of women.  It is not about denigrating the achievements and successes of men, nor is it about women being in competition with men.   Our vision for the future world is women and men working together, optimising the strengths of both feminine and masculine characteristics, embracing the diversity of thinking to create better consumer understanding, brand thinking and marketing campaigns.  The support we have had for the…

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THE MALE PERSPECTIVE – Interview with David Mayo, Chief Operating Officer at ADNA Global, Singapore

THE MALE PERSPECTIVE – Interview with David Mayo, Chief Operating Officer at ADNA Global, Singapore

Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing celebrates the success of women.  It is not about denigrating the achievements and successes of men, nor is it about women being in competition with men.   Our vision for the future world is women and men working together, optimising the strengths of both feminine and masculine characteristics, embracing the diversity of thinking to create better consumer understanding, brand thinking and marketing campaigns.  The support we have had for the…

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WHY ARE MEN SUPPORTIVE, BUT DON’T ENGAGE?

WHY ARE MEN SUPPORTIVE, BUT DON’T ENGAGE?

The publication of Wonder Women has given Giles Lury and me a platform to highlight the brilliant success stories of women in marketing as well as to provoke discussion and debate around equal opportunity, recognition, and rewards for women, not just in marketing, but in much wider areas of business.  What we have learnt is that to create gender equality, WOMEN NEED MEN AS ALLIES.  Whilst many men have been hugely supportive, only a minority have really engaged.  So this…

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THE HOME STRETCH – Sally Howard

THE HOME STRETCH – Sally Howard

Why it’s time to come clean about who does the dishes Forty years of feminism and still women do the majority of the housework I read Sally Howard’s Home Stretch in March 2020 during Lockdown One, and ever since I have been stealing Sally’s line about how women will never be able to smash the glass ceiling when they can’t get off the sticky floor.  The book’s premise is that as long as women take on a disproportionate amount of…

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THE SQUIGGLY CAREER – Helen Tupper & Sarah Ellis

THE SQUIGGLY CAREER – Helen Tupper & Sarah Ellis

Is your career squiggly? I listened to The Squiggly Career on Audible.  I was intrigued by the title as it reflects the way I approached my career – it changed direction completely at the age of 30, then zig-zagged while I was bringing up a family and am now entering a brand-new phase in my third age.   Careers are changing; they are no longer linear and there’s no such thing as a ‘job for life’. Squiggly careers, where people jump…

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WORK LIKE A WOMAN – Mary Portas

WORK LIKE A WOMAN – Mary Portas

Whilst writing Wonder Women in Marketing we did lots of reading and have included a Further Reading section in the book.  One of the books is Mary Portas’ book ‘Work like a Woman – A Manifesto for Change’.  She argues we need to move away from outdated alpha male cultures in business.  The system isn’t working for women, it’s probably not working for many men and it’s unlikely to work for Milllenials and iGens.  In the alpha male working culture…

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Debunking the myths – women DO ask for a pay-rise as much as men!

Debunking the myths – women DO ask for a pay-rise as much as men!

One of my favourite activities is myth busting – and especially myths about women (and about age). The Harvard Business Review recently published the results from research they did in Australia which found no gender differences in negotiation behaviour.  Women were just as likely as men to ask for higher salaries, and men and women were equally likely to report avoiding negotiations if they feared it would hurt their relationship with their boss. HBR says it is possible that women’s…

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Late Bloomers – why you shouldn’t rush into a fast-track career

Late Bloomers – why you shouldn’t rush into a fast-track career

As part of our series on patterns of working, I recently read a feature on www.quillette.com entitled ‘I retired first’, written by Gregory J Beaupre.  Gregory talked about his elongated degree programme together with the multiple gap years he took and likened them to retiring first.  He references a mind-opening book by Rich Karlgaard called Late Bloomers: The Power of Patience in a World Obsessed with Early Achievement.  Karlgaard puts forward a convincing argument for not rushing into a fast-track…

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Supercharging your career after 50

Supercharging your career after 50

I have often thought that women pursue their careers at the wrong time of their lives.  So, I was really interested to hear how 5 of the Forbes 50 over 50 women supercharged their careers after 50.  Women enter the workplace in their early 20s (or earlier if they don’t go into further education), are statistically likely to be very successful in the first 10 years of their career building and are certainly on a parr with their male counterparts….

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