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Author: Katy Mousinho

The Billion Dollar Butt

The Billion Dollar Butt

Whilst out shopping for lingerie with my son’s girlfriend yesterday, I told her about the Sara Blakely story in the Wonder Women book entitled “The Billion Dollar Butt”.  Her enthusiasm for the story, together with the lessons we learnt and the laughs we had, has prompted me to share it with you on the website. In October 2021 (post the publication of the Wonder Women book), the Blackstone Group acquired a majority stake of Spanx, Inc. but Sara’s story continues…

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Why women’s sport is important for brands

Why women’s sport is important for brands

Loved this post on LinkedIn from Michael Impong, Managing Director Sport&Brands as I’m witnessing the meteoric rise of women in sport and realising the impact it can have on wider business and society.  I recommend you read the whole article about why women’s sport is important for brands, but here’s a taster (quoting Michael): “Women’s sport entering popular culture would turbo-charge positive change in the world through the power of sport. Nobody talks about Women’s music when they listen to…

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International Women’s Day 2022

International Women’s Day 2022

#breakthebias Which biases have been broken and which still need to be smashed? The inspirational stories and insightful interviews in our Wonder Women book include many examples of the bias, stereotypes and discrimination women in marketing encountered over the years and we’ve posted a number of blogs on the Wonder Women website which highlight both overt bias and unconscious bias together with the actions we could take to recognise and address it.   This year the International Women’s Day theme…

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WHY BRANDS SHOULD SPONSOR WOMEN’S SPORT

WHY BRANDS SHOULD SPONSOR WOMEN’S SPORT

Every time we have posted a story of women’s success in sport, we’ve had a phenomenal response which indicated to us that there’s a lot of interest in women’s sport and what we can learn from it –amongst men as well as women.  This led Giles and me to think that Wonder Women in Sport could be the next book, but before embarking on any project I always like to research the opportunity!  It was then that I found Sue…

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BRITAIN’S BABY SHORTAGE – what businesses should be doing about it

BRITAIN’S BABY SHORTAGE – what businesses should be doing about it

I read about Britain’s baby shortage in The Times this week.  It seems that Britain is running out of babies which could lead to economic decline, so sooner or later we’ll have to talk about what to do about it.  The birth-rate in England and Wales peaked in 1964 when the number of children per woman averaged 2.93. Last year it was 1.58, well below the 2.1 replacement level needed to keep the population rate stable, and in Scotland it…

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Feminists don’t wear pink (and other lies)- Scarlett Curtis

Feminists don’t wear pink (and other lies)- Scarlett Curtis

“I’m not a feminist, but ….”   I’ve often heard this said by hugely successful women who work and fight hard to achieve equality, yet they still struggle to identify with being a feminist.  Feminism has been complicated over the decades and centuries – there are many different interpretations and associations – many of them negative (man-hating, bra burning, butch, etc. etc.). According to google, the definition of feminism is “the advocacy of women’s rights on the grounds of the equality…

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An economist’s view of how you can increase your productivity by 32%

An economist’s view of how you can increase your productivity by 32%

The Power of Opening up the Conversation What has been surprising about writing Wonder Women is the support Giles and I have had from unlikely sources – not just women in marketing.  Living on my beautiful road are some formidable women from a range of different backgrounds and careers and they have become big supporters, ordering the book for themselves, as well as their friends, daughters, daughter-in-laws.   Maggie (one of the formidable women) posted an article through my door…

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Celebrating women’s success – Dame Sarah Story

Celebrating women’s success – Dame Sarah Story

In the 2012 run up to the London Olympics I had the privilege of sitting next to Sarah Story at a Scottish Widows’ dinner.  I was a Director at The Value Engineers working with the brand and insight team and she was an ambassador for the iconic brand together with Roger Black.  If you can think back to before the London 2012 Olympics, people’s knowledge and understanding of the Paralympics was minimal, so it was Roger Black who stole the…

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SCOTTISH WIDOWS – A CHAMPION FOR CLOSING THE GENDER PENSION GAP

SCOTTISH WIDOWS – A CHAMPION FOR CLOSING THE GENDER PENSION GAP

When I was a Director at The Value Engineers, I worked closely with Scottish Widows.  I loved working on this iconic brand which was set up in 1815 to take care of women and children who lost their fathers, brothers and husbands in the Napoleonic Wars.  It’s been a industry trailblazer brand for women since its inception and today (over 200 years later) it’s championing women to have a better quality of life in retirement by highlighting the Gender Pension…

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WE ALL UNDERSTAND THAT GENDER DIVERSITY LEADS TO BUSINESS SUCCESS – HOW CAN WE SPEED UP PROGRESS?

WE ALL UNDERSTAND THAT GENDER DIVERSITY LEADS TO BUSINESS SUCCESS – HOW CAN WE SPEED UP PROGRESS?

Ann Billson Ross’ LinkedIn post telling us that Taylor Wimpey was named as a ‘Best Practice Leader’ in the European Women on Boards Gender Equality Index Report prompted me to watch the EWOB (European Women On Boards) Gender Diversity Awards YouTube webinar.  Thank you Ann! I was keen to understand the work that companies have been doing to work towards greater gender equality.    The EWOB (European Women on Boards) have set a target to reach 40% women in the…

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