Katy and I enjoyed talking to the award-winning blogger, Orlagh Claire about our book, the inspiration behind it, how we developed the content and some of the insights we got from writing the stories and conducting the interviews with our Wonder Women in Marketing.
As part of our on-going further reading recommendations, here is a review I wrote of Sophie Devonshire’s “Superfast”. Sophie is CEO of The Marketing Society and hosted our launch webinar: “Wonder Women; what does the future hold for women in marketing”. The book isn’t specifically about women’s issues but does include lots of useful insights and suggestions for anyone in marketing, or business more generally. “Superfast, Lead at Speed. How pace can drive performance” by Sophie Devonshire “There is a…
As well as researching stories and conducting interviews for the book, Giles and I did extensive reading. We included a section in the book called Further Reading because we don’t believe your interest in this subject will start and stop with our Wonder Women book. We’re now embarking on writing some book reviews, so you can select which further reading might be interesting to you. One of the books we read is The Other Half, written by Simona Scarpalgeggia. Simona…
The Grand National is probably the best know horse race in the UK and has become part of the national culture. Vast numbers enjoy a ‘little flutter’, together with the fun of sweepstakes in the office and with the family, even though they may know very little about horse racing. On Saturday, Rachael Blackmore entered into the history books as the first female jockey to win the Grand National. Rachael modestly said, “Ah, look, it’s brilliant, but I won’t be…
While Katy and I would love you to read our book we recognize that there are lots of other books around the topic that are well worth reading too. (R.J.) Bec Brideson’s “Blind Spots” is one of them and here is the review I wrote of it for the Marketing Society a few years ago. Given this is a book about how many businesses still don’t get the importance of women to their future success, given it highlights the need…
The story of Whitney Wolfe Herd – Bumble (& Tinder) Our book contains 40 stories of women in marketing, and what a thrill it was this morning when I saw one of our Wonder Women, Whitney Wolfe Herd, on the front page of The Times! She’s recently become the world’s youngest female self-made billionaire, so Giles and I decided to share her story with those of you who haven’t already read it in the book. After her first experience, Whitney…
On Easter Monday Rebecca Welch made English footballing history when she became the first woman to be appointed to officiate an EFL (English Football League) match in Port Vale’s 2-0 win at Harrogate. The verdict on her performance was hugely positive, “Very good – important calls were made throughout and they were the right calls. It was a thoroughly professional performance,” said the Harrogate Manager. This story struck a chord with me for two reasons: Firstly, Saturday afternoons (and often…