March 2022 - WONDER WOMEN

Why women’s sport is important for brands

17 March 2022 Katy Mousinho

Loved this post on LinkedIn from Michael Impong, Managing Director Sport&Brands as I’m witnessing the meteoric rise of women in sport and realising the impact it can have on wider business and society. I recommend you read the whole article about why women’s sport is important for brands, but here’s a taster (quoting Michael): “Women’s sport entering popular culture would turbo-charge positive change in the world through the power of sport. Nobody talks about Women’s music when they listen to…

International Women’s Day 2022

8 March 2022 Katy Mousinho

#breakthebias Which biases have been broken and which still need to be smashed? The inspirational stories and insightful interviews in our Wonder Women book include many examples of the bias, stereotypes and discrimination women in marketing encountered over the years and we’ve posted a number of blogs on the Wonder Women website which highlight both overt bias and unconscious bias together with the actions we could take to recognise and address it. This year the International Women’s Day theme…

WHY BRANDS SHOULD SPONSOR WOMEN’S SPORT

2 March 2022 Katy Mousinho

Every time we have posted a story of women’s success in sport, we’ve had a phenomenal response which indicated to us that there’s a lot of interest in women’s sport and what we can learn from it –amongst men as well as women. This led Giles and me to think that Wonder Women in Sport could be the next book, but before embarking on any project I always like to research the opportunity! It was then that I found Sue…