February 2023 - WONDER WOMEN

Restoring the pride in the brand – Angela Ahrends – Burberry

22 February 2023 Katy Mousinho

It’s London Fashion Week this week and I read with interest The Times article which heavily featured the Burberry brand – Jodie Comer was centre stage showcasing the debut collection by the British designer Daniel Lee with a confident and colourful reworking of the Burberry DNA. Backstage, Lee spoke of working with the brand’s archivist to dig out ‘fabrics from British mills from 100 years ago’. There were also lots of duck patterns and when Lee was asked why, he…

How Successful Women Sustain Career Momentum

20 February 2023 Katy Mousinho

I’d like to share with you the highlights from (and a link to) the Harvard Business Review article on How Successful Women Sustain Career Momentum. When reading it and listening to the interviews, I was struck by the many parallels with the insights from our interviews for our Wonder Women in Marketing book. In the HBR interviews female leaders with varied backgrounds, interests, personalities and careers were asked to describe pivotal moments that helped them maintain career momentum. Analysing these…

‘My Marketing Gal’

6 February 2023 Katy Mousinho

This is a true story. It’s January 2023. The start of the New Year and the CEO steps up in a townhall meeting of 300 colleagues to set out the plans and inspire the team for the year ahead. The CEO introduces the Marketing Director, an experienced marketeer with an impressive track record. And he introduces her as: “My Marketing Gal” There is a deep intake of breath, but the room stays silent. The CEO has the utmost respect for…