WONDER WOMEN

Women in executive roles on FTSE 250 boards has fallen since 2022 As I woke up this morning and listened to the Today programme on Radio 4, I heard the disappointing news that women in executive roles on FTSE 250 boards has fallen since 2022. The study conducted by Cranfield University & EY revealed an alarming lack of women in executive roles, despite 70% of companies meeting targets. Women account for almost 40% of directors on FTSE 100 boards and…

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There are so many things that made Paris 2024 Olympics very special.  One of these was achieving ‘full gender parity on the field of play’ which the International Olympic Committee defines as having set a quota to distribute competition spots equally to female and male athletes, with a goal to have female athlete participation at 50%.  That’s a long way from the first time women competed in the modern Games in 1900, when they made up just 2% of athletes. …

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It is with great sadness that we recently heard the news of Wendy Gordon’s death. She led the way on so many fronts and was a true inspiration in the world of research and good thinking. Giles Lury had the privilege of interviewing her for the Wonder Women in Marketing book and writing up her story. We have pleasure in sharing it with you. Wendy Gordon Wendy majored in psychology and social anthropology in her native South Africa and got…

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Forbes 50 over 50 Forbes, in conjunction with the Know Your Value Initiative, have recently published the third annual Forbes 50 Over 50, which celebrates women over 50 who are founding brands used by millions, breaking world records and forging technological breakthroughs.  Their aim with this annual publication is to highlight how women in their 50s, 60s, 70s and beyond are doing their most innovative and impactful work.  What is striking is that nearly half of the 200 women in…

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I went to see the Barbie movie with a girlfriend I’ve known since I was 12 and between us we have 5 sons (no girls).  We never played dolls together and we were only introduced to Barbie when we were adults.  Sindy (girl next door with lots of fashionable outfits) and Tressie (who’s hair grew) were the dolls that young British girls played with in our day.  Of course, we knew lots about Barbie (who wouldn’t with Mattel’s marketing) and…

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Whatever the result in the semi-finals vs. Australia tomorrow, the Lionesses have had a wonderful World Cup tournament.  Sarina Wiegman is a shining beacon of brilliant leadership, creating a squad of players and coaching staff who believe in and trust each other.  It’s not just about the superstar players – it’s about everyone working together to create the magic.  The Lionesses generate an atmosphere of joy and goodwill with their skill, humour and pioneering spirit.  Every single one of the…

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Recently I was eavesdropping while waiting in a queue to go into a music festival.   I can’t help it – blame it on my natural curiosity developed through years of being an insight specialist – together with unavoidably hearing three blokes talking loudly about their trials and tribulations with women.  They weren’t young guys – probably 40s and 50s – and what looked like the older of the three was lamenting the ‘problems’ with his girlfriend.  This is how I…

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As Tupperware hit the headline news today, Giles and I thought it the perfect time to share the story of Brownie Wise – The Queen of Tupperware. Giles usually cites Brownie’s story as one of his favourites in the Wonder Women book as it’s such a good example of women succeeding in the face of prejudice.  I love it because she helped so many women towards financial independence and success. An example of how women inspire other women. In 1949…

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