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Category: BLOG

Why the blending of male and female characteristics will lead to success in marketing, business and society

Why the blending of male and female characteristics will lead to success in marketing, business and society

A couple of weeks ago I wrote a post on why men would benefit from greater gender equality.  We all want to create a better world for men, women and future generations, so I’m sharing some thoughts and insights we had on writing the Wonder Women book and am heartened to see them reiterated (and backed up by robust data)  in the final chapter of The Authority Gap by  Ann Sieghart. It’s encouraging to see more women in leadership roles,…

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It’s not the great sacrifice that men may fear – gender equality is in the interests of all of us

It’s not the great sacrifice that men may fear – gender equality is in the interests of all of us

I’m currently listening to a book called The Authority Gap by Mary Ann Sieghart.  Thank you @Sally Bibb for recommending.  I’m only a few chapters in and am (unsurprisingly) shocked by the examples of the authority gap.   But what is so brilliant is that there are now numbers backed up by statistics and studies that confirm what we have all recognised anecdotally for years. It backs up so many examples of the gender inequality and authority gap issues @…

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Maybe it will grow on me – what the story of the Nike swoosh has in common with the rise of Women’s Football

Maybe it will grow on me – what the story of the Nike swoosh has in common with the rise of Women’s Football

Now that the England Women have won the Euros, everyone is talking about the power and importance of women’s sport.  I’ve already said lots in my previous two blogs/posts as I watched the group stages, quarter final, semi-final, and I could go on to say lots about winning the final (yes I was there!) but much of that has already been said. I would like to touch upon the role of brands and sponsorship.  I wrote a blog in March…

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Women’s football is changing minds and hearts

Women’s football is changing minds and hearts

If you’ve been following my blogs, you’ll recognise that I’ve been relishing the Women’s Euros, going to group games at Brentford and Brighton, seeing England’s mesmerising 8-0 victory over Norway, tenacious 2-1 win over Spain, and triumphant 4-0 semi-final win over Sweden.  I’ve been moved to tears on many occasions by the supporters and the magnificent football.  I’m so proud of every single woman who is taking part as well as those that trailblazed the way.  As we were driving…

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The Women’s Euros 2022 are dazzling

The Women’s Euros 2022 are dazzling

I’m embracing the Women’s Euros.  I went to Brighton yesterday to see England 8 – 0 Norway and went to Brentford last week to see Germany 4 – 0 Denmark. Both games have been a real joy to attend and to watch. Firstly, the stadiums were brilliant and congratulations to Brentford FC and Brighton & Hove Albion for hosting (alongside all the other enlightened clubs who are supportive of the women’s game and agreed for their clubs to be hosts). …

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Wonder Women in Sport

Wonder Women in Sport

Katy and I have discussed a follow-up book, moving on from Marketing to Wonder Women in Sport We talked about using the same format – a selection of stories, interviews and our analysis. When I read this article about Maryna Striletska I added her and it to the mental list of stories I would like us to include https://www.bbc.co.uk/sport/football/61823887

HEADS OR TAILS – The Story of Jean and Jane Ford – Benefit

HEADS OR TAILS – The Story of Jean and Jane Ford – Benefit

As a mother of four boys, I seldom had the opportunity for fun with cosmetics, but now all the boys are married or in a relationship I’ve got four women to call upon!  While out shopping in Carnaby Street with my son’s girlfriend last week, we visited the Benefit shop (amongst many others) – this prompted me to share the Benefit story with her (in the Girl Power section of the Wonder Women book) – and now you can read…

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The Billion Dollar Butt

The Billion Dollar Butt

Whilst out shopping for lingerie with my son’s girlfriend yesterday, I told her about the Sara Blakely story in the Wonder Women book entitled “The Billion Dollar Butt”.  Her enthusiasm for the story, together with the lessons we learnt and the laughs we had, has prompted me to share it with you on the website. In October 2021 (post the publication of the Wonder Women book), the Blackstone Group acquired a majority stake of Spanx, Inc. but Sara’s story continues…

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Why women’s sport is important for brands

Why women’s sport is important for brands

Loved this post on LinkedIn from Michael Impong, Managing Director Sport&Brands as I’m witnessing the meteoric rise of women in sport and realising the impact it can have on wider business and society.  I recommend you read the whole article about why women’s sport is important for brands, but here’s a taster (quoting Michael): “Women’s sport entering popular culture would turbo-charge positive change in the world through the power of sport. Nobody talks about Women’s music when they listen to…

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International Women’s Day 2022

International Women’s Day 2022

#breakthebias Which biases have been broken and which still need to be smashed? The inspirational stories and insightful interviews in our Wonder Women book include many examples of the bias, stereotypes and discrimination women in marketing encountered over the years and we’ve posted a number of blogs on the Wonder Women website which highlight both overt bias and unconscious bias together with the actions we could take to recognise and address it.   This year the International Women’s Day theme…

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