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A CELEBRATION OF MOTHERS ACROSS THE WORLD

A CELEBRATION OF MOTHERS ACROSS THE WORLD

On Sunday it was Mother’s Day, not in the UK, but in many countries across the world including the USA, Canada, Australia, India, Japan, Germany, Italy and others.  We wrote a series of blogs on mothers in marketing in March to celebrate UK Mother’s day (which you can read via the links below),  so this time we thought we’d take a slightly different stance and celebrate all the stay-at-home mothers around the world. I always correct a mother when she…

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WONDER WOMEN – WHAT DOES THE FUTURE HOLD FOR WOMEN IN MARKETING?

WONDER WOMEN – WHAT DOES THE FUTURE HOLD FOR WOMEN IN MARKETING?

Early this morning (UK time, and lunch time in Singapore) Katy and I were delighted to take part in the Marketing Society’s webinar: ‘Wonder Women – what does the future hold for women in marketing?’, streaming from Singapore. It was hosted by David Mayo, Chief Operating Officer at ADNA Global, who kept the conversation flowing brilliantly and even managed to keep the session to time. I spoke about the inspiration behind the book and the impact it appears to be…

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Conversations about Wonder Women : The best modern leaders aren’t hard or soft but authentic and human

Conversations about Wonder Women : The best modern leaders aren’t hard or soft but authentic and human

Finding the right leaders is a key challenge for any business.  As part of our on-going exploration of Wonder Women in marketing we spoke to Alastair Paton, Managing Partner, Europe at the global executive search firm August Leadership. Katy and I asked him about what characteristics are needed in a good leader nowadays, and how well the current search process addresses the challenge of finding more diverse candidates. His thought-provoking comments and challenges suggest how things need to evolve to…

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The Orlagh Claire Podcast

The Orlagh Claire Podcast

Katy and I enjoyed talking to the award-winning blogger, Orlagh Claire about our book, the inspiration behind it, how we developed the content and some of the insights we got from writing the stories and conducting the interviews with our Wonder Women in Marketing.

Less haste, more speed

Less haste, more speed

As part of our on-going further reading recommendations, here is a review I wrote of Sophie Devonshire’s “Superfast”. Sophie is CEO of The Marketing Society and hosted our launch webinar:  “Wonder Women; what does the future hold for women in marketing”. The book isn’t specifically about women’s issues but does include lots of useful insights and suggestions for anyone in marketing, or business more generally. “Superfast, Lead at Speed. How pace can drive performance” by Sophie Devonshire “There is a…

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THE OTHER HALF – Creating Gender-Balanced Teams for Sustainable Success – Simona Scarpaleggia

THE OTHER HALF – Creating Gender-Balanced Teams for Sustainable Success – Simona Scarpaleggia

As well as researching stories and conducting interviews for the book, Giles and I did extensive reading. We included a section in the book called Further Reading because we don’t believe your interest in this subject will start and stop with our Wonder Women book. We’re now embarking on writing some book reviews, so you can select which further reading might be interesting to you.  One of the books we read is The Other Half, written by Simona Scarpalgeggia.  Simona…

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Rachael Blackmore – a Wonder Woman in Sport – the winning combination of empathy, feel, judgement and a steely determination

Rachael Blackmore – a Wonder Woman in Sport – the winning combination of empathy, feel, judgement and a steely determination

The Grand National is probably the best know horse race in the UK and has become part of the national culture.  Vast numbers enjoy a ‘little flutter’, together with the fun of sweepstakes in the office and with the family, even though they may know very little about horse racing. On Saturday, Rachael Blackmore entered into the history books as the first female jockey to win the Grand National.  Rachael modestly said, “Ah, look, it’s brilliant, but I won’t be…

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Review of Blind Spots

Review of Blind Spots

While Katy and I would love you to read our book we recognize that there are lots of other books around the topic that are well worth reading too. (R.J.) Bec Brideson’s “Blind Spots” is one of them and here is the review I wrote of it for the Marketing Society a few years ago. Given this is a book about how many businesses still don’t get the importance of women to their future success, given it highlights the need…

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NOT PLAYING THE FIELD, LEVELLING IT

NOT PLAYING THE FIELD, LEVELLING IT

The story of Whitney Wolfe Herd – Bumble (& Tinder) Our book contains 40 stories of women in marketing, and what a thrill it was this morning when I saw one of our Wonder Women, Whitney Wolfe Herd, on the front page of The Times! She’s recently become the world’s youngest female self-made billionaire, so Giles and I decided to share her story with those of you who haven’t already read it in the book. After her first experience, Whitney…

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