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THE WONDER OF AMERICAN WOMEN IN MARKETING – Girl Power

THE WONDER OF AMERICAN WOMEN IN MARKETING – Girl Power

Working on “Wonder Women”, Katy and I spent considerable time researching stories of how women had contributed to the success of brands old and new, and we have included 40 tales in the first section of the book. Over 50% of the stories features American women so we’re delighted that the book has just been launched in USA. In the book we grouped the stories into four categories – A Woman’s Intuition, Girl Power, A Women’s Work and A Woman’s…

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THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Intuition

THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Intuition

Working on our book, “Wonder Women”, Katy and I spent considerable time researching stories of how women had contributed to the success of brands old and new, and we have included 40 tales in the first section. Over 50% of the stories features American women so we’re delighted that the book has just been launched in USA. In the book we grouped the stories into four categories – A Woman’s Intuition, Girl Power, A Women’s Work and A Woman’s Place…

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CROSSING THE ATLANTIC

CROSSING THE ATLANTIC

To celebrate the launch of Wonder Women in the USA, Giles and I are writing a series of blogs with excerpts from the stories of and interviews with some of our American Heroes featured in the book, as well as women who have progressed their careers working across the Atlantic.  Today, we’re featuring three of the amazing women who have crossed the Atlantic: EDWINA DUNN Edwina D Dunn OBE, is an entrepreneur in the field of data science and customer-centric…

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American Heroes

American Heroes

To celebrate the launch of Wonder Women in the USA, Giles and I will be writing a series of blogs with excerpts from the stories of and interviews with some of our American heroes featured in the book, as well as women who have progressed their careers working across the Atlantic. Today we’re featuring two of the American Heroes we interviewed: KATHY LEECH Kathy’s marketing career started at Quaker, then Amoco, BP and Comcast.  She is highly experienced in crisis…

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The Glass Cliff

The Glass Cliff

I love Ted Talks – they’re short, engaging, understandable and are a powerful way to inspire new thoughts and ideas. Today I listened to Sophie Williams – The rigged test of leadership.  We all know about the glass ceiling, but Sophie talks about the glass cliff – what happens when under-represented people (namely women and racially marginalised) break through the glass ceiling, make it to the C-Suite and find themselves in a new and dangerous position – on the edge…

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We want to tell you some stories

We want to tell you some stories

Katy’s and my latest article, published in Dialogue Review magazine, with edited highlights from some of the stories from the book about the female leaders who have built brilliant brands including Marcia Kilgore, Brownie Wise, Coco Channel and Nathalie Molina Niño amongst others.

Book Review – THE SQUIGGLY CAREER – Helen Tupper & Sarah Ellis

Book Review – THE SQUIGGLY CAREER – Helen Tupper & Sarah Ellis

Is your career squiggly? I listened to The Squiggly Career on Audible.  I was intrigued by the title as it reflects the way I approached my career – it changed direction completely at the age of 30, then zig-zagged while I was bringing up a family and am now entering a brand-new phase in my third age. Careers are changing; they are no longer linear and there’s no such thing as a ‘job for life’. Squiggly careers, where people jump…

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What can organisations do better to improve the working environment for women?

What can organisations do better to improve the working environment for women?

This was a question asked at the end of the The Marketing Society‘s webinar, ‘Wonder Women – what does the future hold for women in marketing?’ streamed from Singapore last week. Our response comes in two parts – firstly, our insights from the stories and interviews in the Wonder Women book, and secondly, the learnings we garnered from reading the brilliant book, The Other Half – Creating Gender Balanced Teams for Sustainable Success, written by Simona Scarpaleggia who was CEO…

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A CELEBRATION OF MOTHERS ACROSS THE WORLD

A CELEBRATION OF MOTHERS ACROSS THE WORLD

On Sunday it was Mother’s Day, not in the UK, but in many countries across the world including the USA, Canada, Australia, India, Japan, Germany, Italy and others.  We wrote a series of blogs on mothers in marketing in March to celebrate UK Mother’s day (which you can read via the links below),  so this time we thought we’d take a slightly different stance and celebrate all the stay-at-home mothers around the world. I always correct a mother when she…

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