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Category: THOUGHT PIECES

Educate a woman you educate a society

Educate a woman you educate a society

Giles and I are privileged to know the wonder woman Hilarie Viener who is the CEO of the Genius 100 Foundation.  Today Genius 100 sent us a brilliant quote from Sima Samar, Human Rights Activist, which we thought worthy of sharing with you all: “You educate a man you educate a person, you educate a woman you educate a society.” Sima Samar, Human Rights Activist This isn’t a completely new quote – there are many similar ones that talk about…

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Motherhood and my journey of discovery

Motherhood and my journey of discovery

Writing Wonder Women has been a journey of discovery for me personally. I have learnt so much from listening to so many inspiring women and then from researching stories of other women discovering their successes and how they overcame the challenges they too often faced. I have also learnt a lot during the actual co-authoring of the book. Part of that process was the regular discussions and debates, Katy Mousinho and I would have, exploring ideas and testing out our…

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ARE YOU AWARE OF YOUR UNCONSCIOUS BIAS?

ARE YOU AWARE OF YOUR UNCONSCIOUS BIAS?

There’s been much in the news this week about Unconscious Bias – you probably saw the headline KPMG UK boss quits after telling staff unconscious bias is ‘complete crap’, so this prompted us to look up the definition, share with you what we heard from the Wonder Women in Marketing we interviewed, and Katy’s little hacks for addressing it. Definition:   Unconscious biases are social stereotypes about certain groups of people that individuals form outside their own conscious awareness. Everyone…

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WHAT TYPE OF WONDER WOMAN ARE YOU?

WHAT TYPE OF WONDER WOMAN ARE YOU?

When writing the Wonder Women book, the stories and interviews revealed some interesting female archetypes which we’d like to share with you.  We identified these primarily in the Old World of marketing, but we’d love your comments on whether or not these are still prevalent today’s New World, together with any other new archetypes our readers may have identified.  BEING MORE LIKE A MAN There is a famous line (and song title) from the 1964 movie “My Fair Lady”, where…

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THE TIME IS RIGHT

THE TIME IS RIGHT

We think we’re at an exciting tipping point. Feminism is all too often a contentious word, but when you ask people how they feel about women and men being equal, most claim to be in favour. After winning the right to vote in the first wave, feminists have been fighting for liberation, individualism, and equal opportunities for themselves and others ever since. We’re now in the fourth wave of feminism, where the internet and social media have enabled diverse voices…

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HAS ANGER BECOME A FORCE FOR GOOD?

HAS ANGER BECOME A FORCE FOR GOOD?

Throughout history women have often adopted an attitude of ‘just ignore and carry on’ and don’t make a fuss. However, in recent times there has been a release of all that stored anger, channelling it to good effect. In many ways this isn’t seen as a feminine trait but can serve women well, as the suffragettes proved. Nowadays you have role models like Cindy Gallop Niño, who gave the following advice at the Creative Equals’ Future Leaders conference in London…

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WHAT ABOUT THE MEN?

WHAT ABOUT THE MEN?

The business rewards of greater gender diversity are potentially huge, with benefits that accrue not only to women but to men and wider society. But progress cannot come without an open debate.  We know quite a lot about what junior and senior women think about gender issues at work but do we have much insight into the male perspective? The problem is that women mostly talk to other women about gender and men mostly stay silent or are excluded –…

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