September 2021 - WONDER WOMEN

THE MALE PERSPECTIVE – Interview with David Mayo, Chief Operating Officer at ADNA Global, Singapore

28 September 2021 Katy Mousinho

Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing celebrates the success of women. It is not about denigrating the achievements and successes of men, nor is it about women being in competition with men. Our vision for the future world is women and men working together, optimising the strengths of both feminine and masculine characteristics, embracing the diversity of thinking to create better consumer understanding, brand thinking and marketing campaigns. The support we have had for the…

WHY ARE MEN SUPPORTIVE, BUT DON’T ENGAGE?

28 September 2021 Katy Mousinho

The publication of Wonder Women has given Giles Lury and me a platform to highlight the brilliant success stories of women in marketing as well as to provoke discussion and debate around equal opportunity, recognition, and rewards for women, not just in marketing, but in much wider areas of business. What we have learnt is that to create gender equality, WOMEN NEED MEN AS ALLIES. Whilst many men have been hugely supportive, only a minority have really engaged. So this…

THE ONLY WOMEN TO PUT THE PHONE DOWN ON NELSON MANDELA – NOT ONCE BUT TWICE

23 September 2021 Giles Lury

Some people are natural-born storytellers. One such storyteller is Sandy Griffiths, a South African by birth with a truly international career. We had the pleasure of interviewing her for this book (you can read this interview in the Insightful Interviews section of the book). She told us a number of stories, and this one really touched a chord. Rather than us retell it, we thought we would use the interview and let her tell it in her own words. It…