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Author: Giles Lury

Not playing the field, levelling it

Not playing the field, levelling it

Katy and I wrote the Whitney Herd story for the book using this quote as the title. Reading an interview with her in The Times after she recently quit her role, https://www.thetimes.co.uk/article/whitney-wolfe-herd-why-i-quit-life-as-a-dating-app-billionaire-boss-q3mk7zg8j it was sad to hear how far things still need to go before we get anywhere near a level playing field. We decided to republish our story as a tribute to an amazing woman who explained on her Instagram “I couldn’t be more honoured and excited to step…

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Wonder Women in Sport

Wonder Women in Sport

“When people ask me what I think about when I’m playing, I picture myself as a 10-year-old girl, playing in the park, scoring a goal and then celebrating. That’s when I’m playing best.” Fran Kirby When @Katymousinho and I wrote WonderWomen, marketing was the obvious choice given we had both worked extensively in the industry. However, we also agreed that if we ever wrote a follow up book it would be about women and sport. It would probably follow the…

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Wonder Women in Sport

Wonder Women in Sport

Katy and I have discussed a follow-up book, moving on from Marketing to Wonder Women in Sport We talked about using the same format – a selection of stories, interviews and our analysis. When I read this article about Maryna Striletska I added her and it to the mental list of stories I would like us to include https://www.bbc.co.uk/sport/football/61823887

A key maker

A key maker

Interesting article and fabulous quote from Arlan Hamilton, the founder and managing partner of Backstage Capital and founder of startup recruitment platform and someone who has worked hard to give back to their communities by making VC more equitable to underrepresented groups. “I’ve been called a key maker rather than a gatekeeper” – now there is something to aspire to. https://www.forbes.com/sites/rebeccaszkutak/2021/10/26/these-impact-investors-know-the-power-communities-can-bring-to-venture/?sh=5fe7ced712be&utm_source=newsletter&utm_medium=email&utm_campaign=forbeswomen&cdlcid=5d5cf66d195063fa4fbf2c0a

THE ONLY WOMEN TO PUT THE PHONE DOWN ON NELSON MANDELA – NOT ONCE BUT TWICE

THE ONLY WOMEN TO PUT THE PHONE DOWN ON NELSON MANDELA – NOT ONCE BUT TWICE

Some people are natural-born storytellers. One such storyteller is Sandy Griffiths, a South African by birth with a truly international career. We had the pleasure of interviewing her for this book (you can read this interview in the Insightful Interviews section of the book). She told us a number of stories, and this one really touched a chord. Rather than us retell it, we thought we would use the interview and let her tell it in her own words. It…

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BLIND SPOTS – (R.J.) Bec Brideson

BLIND SPOTS – (R.J.) Bec Brideson

While Katy and I would love you to read our book we recognize that there are lots of other books around the topic that are well worth reading too. (R.J.) Bec Brideson’s “Blind Spots” is one of them and here is the review I wrote of it for the Marketing Society a few years ago. Given this is a book about how many businesses still don’t get the importance of women to their future success, given it highlights the need…

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THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Place

THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Place

Working on “Wonder Women”, Katy and I spent considerable time researching stories of how women had contributed to the success of brands old and new, and we have included 40 tales in the first section. Over 50% of the stories feature American women so we’re delighted that the book has just been launched in USA. In the book we grouped the stories into four categories – A Woman’s Intuition, Girl Power, A Women’s Work and A Woman’s Place. We thought…

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THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Work

THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Work

In the first section of “Wonder Women”, Katy and I tell 40 stories of how women had contributed to the success of brands old and new, Over 50% of the stories features American women so we’re delighted that the book has just been launched in USA. In the book we grouped the stories into four categories – A Woman’s Intuition, Girl Power, A women’s Work and A woman’s place. Today’s taster is an edited form of one of the stories…

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THE WONDER OF AMERICAN WOMEN IN MARKETING – Girl Power

THE WONDER OF AMERICAN WOMEN IN MARKETING – Girl Power

Working on “Wonder Women”, Katy and I spent considerable time researching stories of how women had contributed to the success of brands old and new, and we have included 40 tales in the first section of the book. Over 50% of the stories features American women so we’re delighted that the book has just been launched in USA. In the book we grouped the stories into four categories – A Woman’s Intuition, Girl Power, A Women’s Work and A Woman’s…

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