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Author: Giles Lury

THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Place

THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Place

Working on “Wonder Women”, Katy and I spent considerable time researching stories of how women had contributed to the success of brands old and new, and we have included 40 tales in the first section. Over 50% of the stories feature American women so we’re delighted that the book has just been launched in USA. In the book we grouped the stories into four categories – A Woman’s Intuition, Girl Power, A Women’s Work and A Woman’s Place. We thought…

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THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Work

THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Work

In the first section of “Wonder Women”, Katy and I tell 40 stories of how women had contributed to the success of brands old and new, Over 50% of the stories features American women so we’re delighted that the book has just been launched in USA. In the book we grouped the stories into four categories – A Woman’s Intuition, Girl Power, A women’s Work and A woman’s place. Today’s taster is an edited form of one of the stories…

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THE WONDER OF AMERICAN WOMEN IN MARKETING – Girl Power

THE WONDER OF AMERICAN WOMEN IN MARKETING – Girl Power

Working on “Wonder Women”, Katy and I spent considerable time researching stories of how women had contributed to the success of brands old and new, and we have included 40 tales in the first section of the book. Over 50% of the stories features American women so we’re delighted that the book has just been launched in USA. In the book we grouped the stories into four categories – A Woman’s Intuition, Girl Power, A Women’s Work and A Woman’s…

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THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Intuition

THE WONDER OF AMERICAN WOMEN IN MARKETING – A Woman’s Intuition

Working on our book, “Wonder Women”, Katy and I spent considerable time researching stories of how women had contributed to the success of brands old and new, and we have included 40 tales in the first section. Over 50% of the stories features American women so we’re delighted that the book has just been launched in USA. In the book we grouped the stories into four categories – A Woman’s Intuition, Girl Power, A Women’s Work and A Woman’s Place…

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We want to tell you some stories

We want to tell you some stories

Katy’s and my latest article, published in Dialogue Review magazine, with edited highlights from some of the stories from the book about the female leaders who have built brilliant brands including Marcia Kilgore, Brownie Wise, Coco Channel and Nathalie Molina Niño amongst others.

WONDER WOMEN – WHAT DOES THE FUTURE HOLD FOR WOMEN IN MARKETING?

WONDER WOMEN – WHAT DOES THE FUTURE HOLD FOR WOMEN IN MARKETING?

Early this morning (UK time, and lunch time in Singapore) Katy and I were delighted to take part in the Marketing Society’s webinar: ‘Wonder Women – what does the future hold for women in marketing?’, streaming from Singapore. It was hosted by David Mayo, Chief Operating Officer at ADNA Global, who kept the conversation flowing brilliantly and even managed to keep the session to time. I spoke about the inspiration behind the book and the impact it appears to be…

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Conversations about Wonder Women : The best modern leaders aren’t hard or soft but authentic and human

Conversations about Wonder Women : The best modern leaders aren’t hard or soft but authentic and human

Finding the right leaders is a key challenge for any business.  As part of our on-going exploration of Wonder Women in marketing we spoke to Alastair Paton, Managing Partner, Europe at the global executive search firm August Leadership. Katy and I asked him about what characteristics are needed in a good leader nowadays, and how well the current search process addresses the challenge of finding more diverse candidates. His thought-provoking comments and challenges suggest how things need to evolve to…

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The Orlagh Claire Podcast

The Orlagh Claire Podcast

Katy and I enjoyed talking to the award-winning blogger, Orlagh Claire about our book, the inspiration behind it, how we developed the content and some of the insights we got from writing the stories and conducting the interviews with our Wonder Women in Marketing.

Less haste, more speed

Less haste, more speed

As part of our on-going further reading recommendations, here is a review I wrote of Sophie Devonshire’s “Superfast”. Sophie is CEO of The Marketing Society and hosted our launch webinar:  “Wonder Women; what does the future hold for women in marketing”. The book isn’t specifically about women’s issues but does include lots of useful insights and suggestions for anyone in marketing, or business more generally. “Superfast, Lead at Speed. How pace can drive performance” by Sophie Devonshire “There is a…

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