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Category: FURTHER READING

As part of writing the book we did lots of reading around the subject and compiled a further reading list of books we found interesting, insightful and thought-provoking. These are detailed at the end of the book and some are referenced in the introduction, stories, interviews and thoughts & insights. We don’t necessarily agree with what all of the authors argue, but that is part of exploring a topic. In this section of the website, we’re embarking on writing reviews on some of the books we referenced as well as new ones we are reading.

BLIND SPOTS – (R.J.) Bec Brideson

BLIND SPOTS – (R.J.) Bec Brideson

While Katy and I would love you to read our book we recognize that there are lots of other books around the topic that are well worth reading too. (R.J.) Bec Brideson’s “Blind Spots” is one of them and here is the review I wrote of it for the Marketing Society a few years ago. Given this is a book about how many businesses still don’t get the importance of women to their future success, given it highlights the need…

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THE HOME STRETCH – Sally Howard

THE HOME STRETCH – Sally Howard

Why it’s time to come clean about who does the dishes Forty years of feminism and still women do the majority of the housework I read Sally Howard’s Home Stretch in March 2020 during Lockdown One, and ever since I have been stealing Sally’s line about how women will never be able to smash the glass ceiling when they can’t get off the sticky floor.  The book’s premise is that as long as women take on a disproportionate amount of…

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THE SQUIGGLY CAREER – Helen Tupper & Sarah Ellis

THE SQUIGGLY CAREER – Helen Tupper & Sarah Ellis

Is your career squiggly? I listened to The Squiggly Career on Audible.  I was intrigued by the title as it reflects the way I approached my career – it changed direction completely at the age of 30, then zig-zagged while I was bringing up a family and am now entering a brand-new phase in my third age.   Careers are changing; they are no longer linear and there’s no such thing as a ‘job for life’. Squiggly careers, where people jump…

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WORK LIKE A WOMAN – Mary Portas

WORK LIKE A WOMAN – Mary Portas

Whilst writing Wonder Women in Marketing we did lots of reading and have included a Further Reading section in the book.  One of the books is Mary Portas’ book ‘Work like a Woman – A Manifesto for Change’.  She argues we need to move away from outdated alpha male cultures in business.  The system isn’t working for women, it’s probably not working for many men and it’s unlikely to work for Milllenials and iGens.  In the alpha male working culture…

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