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Month: September 2022

Why the blending of male and female characteristics will lead to success in marketing, business and society

Why the blending of male and female characteristics will lead to success in marketing, business and society

A couple of weeks ago I wrote a post on why men would benefit from greater gender equality.  We all want to create a better world for men, women and future generations, so I’m sharing some thoughts and insights we had on writing the Wonder Women book and am heartened to see them reiterated (and backed up by robust data)  in the final chapter of The Authority Gap by  Ann Sieghart. It’s encouraging to see more women in leadership roles,…

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Why the blending of male and female characteristics will lead to success in branding, business and society

Why the blending of male and female characteristics will lead to success in branding, business and society

A couple of weeks ago I wrote a post on why men would benefit from greater gender equality.  We all want to create a better world for men, women and future generations, so I’m sharing some thoughts and insights we had on writing the Wonder Women book and am heartened to see them reiterated (and backed up by robust data)  in the final chapter of The Authority Gap by  Ann Sieghart. It’s encouraging to see more women in leadership roles,…

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INSIGHTS & THOUGHTS ON A BRAVE NEW WORLD

INSIGHTS & THOUGHTS ON A BRAVE NEW WORLD

THE OLD WORLD “We’ll never allow a woman on the executive floor.” “When they played the video back, you saw that the camera guy was more interested in focusing on my legs than my head.” “Despite being the most profitable unit, when the promotions were announced, we were overlooked in favour of two underperforming men.” “I’m regularly the most senior member of my team but men still often still assume I’m there to pour the coffee.” “When I came back…

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