Katy Mousinho

Katy Mousinho is now enjoying a life of ‘freedom and flexibility,’ having forsaken the world of full-time working to pursue multiple activities including writing, health and fitness, travel and helping out small businesses with their brand and marketing strategy.

As former Managing Director of The Value Engineers and with 30 years’ experience in insight and brand strategy, she’s gained a broad perspective on the world of consumers and brands, having worked with a diverse range of clients across categories and countries. What she loves most is seeking inspiration from multiple sources to form insights that drive brand strategy and customer experience.

As a mother of four boys and now a grandmother, she understands the challenges of combining family life with career and is a strong advocate for getting the right support systems in place, flexibility in working patterns and being your authentic self. She is a feminist and is proud to be part of the fight for equal opportunities, recognition and rewards for everyone.

Giles Lury

Giles Lury is a VW Beetle-driving, Lego watch-wearing, Disney-loving, Chelsea-supporting father of five who also happens to be a director of brand consultancy at The Value Engineers.

He has worked in advertising, market research, packaging design, corporate identity and, most extensively, in brand consultancy. His specialist subjects are brand positioning and innovation.

He has published three previous books of brand stories with LID Publishing, The Prisoner and the Penguin … and 75 other modern marketing stories (2014), How Coca-Cola Took Over the World … and 100 more amazing stories about the world’s greatest brands (2017) and Inspiring Innovation: 75 marketing tales to help you find the next big thing (2019).


He is still amazed and slightly ashamed how few of these featured women and hopes this book goes some way to redressing that (unconscious) bias.

READ MORE ABOUT KATY & GILES when they were interviewed by The Value Engineers team