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Author: Giles Lury

WONDER WOMEN – WHAT DOES THE FUTURE HOLD FOR WOMEN IN MARKETING?

WONDER WOMEN – WHAT DOES THE FUTURE HOLD FOR WOMEN IN MARKETING?

Early this morning (UK time, and lunch time in Singapore) Katy and I were delighted to take part in the Marketing Society’s webinar: ‘Wonder Women – what does the future hold for women in marketing?’, streaming from Singapore. It was hosted by David Mayo, Chief Operating Officer at ADNA Global, who kept the conversation flowing brilliantly and even managed to keep the session to time. I spoke about the inspiration behind the book and the impact it appears to be…

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Conversations about Wonder Women : The best modern leaders aren’t hard or soft but authentic and human

Conversations about Wonder Women : The best modern leaders aren’t hard or soft but authentic and human

Finding the right leaders is a key challenge for any business.  As part of our on-going exploration of Wonder Women in marketing we spoke to Alastair Paton, Managing Partner, Europe at the global executive search firm August Leadership. Katy and I asked him about what characteristics are needed in a good leader nowadays, and how well the current search process addresses the challenge of finding more diverse candidates. His thought-provoking comments and challenges suggest how things need to evolve to…

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The Orlagh Claire Podcast

The Orlagh Claire Podcast

Katy and I enjoyed talking to the award-winning blogger, Orlagh Claire about our book, the inspiration behind it, how we developed the content and some of the insights we got from writing the stories and conducting the interviews with our Wonder Women in Marketing.

Less haste, more speed

Less haste, more speed

As part of our on-going further reading recommendations, here is a review I wrote of Sophie Devonshire’s “Superfast”. Sophie is CEO of The Marketing Society and hosted our launch webinar:  “Wonder Women; what does the future hold for women in marketing”. The book isn’t specifically about women’s issues but does include lots of useful insights and suggestions for anyone in marketing, or business more generally. “Superfast, Lead at Speed. How pace can drive performance” by Sophie Devonshire “There is a…

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Review of Blind Spots

Review of Blind Spots

While Katy and I would love you to read our book we recognize that there are lots of other books around the topic that are well worth reading too. (R.J.) Bec Brideson’s “Blind Spots” is one of them and here is the review I wrote of it for the Marketing Society a few years ago. Given this is a book about how many businesses still don’t get the importance of women to their future success, given it highlights the need…

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They think it’s all over…but it isn’t.

They think it’s all over…but it isn’t.

Women’s issues aren’t just for women When Katy and I set out to write our book Wonder Women, we wanted to celebrate the amazing contributions that women have made to marketing in all its shapes and forms. We also wanted to review what have often been labelled ‘masculine’ and ‘feminine’ characteristics and see what role marketers felt they should play in the future. We were clear from the outset that we do not seek to denigrate men. In fact, we…

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Motherhood and my journey of discovery

Motherhood and my journey of discovery

Writing Wonder Women has been a journey of discovery for me personally. I have learnt so much from listening to so many inspiring women and then from researching stories of other women discovering their successes and how they overcame the challenges they too often faced. I have also learnt a lot during the actual co-authoring of the book. Part of that process was the regular discussions and debates, Katy Mousinho and I would have, exploring ideas and testing out our…

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Wendy Gordon – Wonder Woman

Wendy Gordon – Wonder Woman

When Katy and I set out to write “Wonder Women” we were asked for a short introduction explaining why we wanted to write the book. Somehow, it fell to me to write it and I scribbled the following: “Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries & Jack Trout and Byron harp, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they…

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Make connections, build networks

Make connections, build networks

Katy and I have loved the opportunity this book gives us to shine a light on the careers of so many incredible women in the industry. One of our Wonder Women is Harriet de Swiet. Harriet is Managing Director APAC at Brand Learning, which is now part of Accenture. She has just announced she will be moving to a new post with Accenture in March based in Amsterdam. We wish her all the best in her new role. Harriet has…

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