WONDER WOMEN

Working on our book, “Wonder Women”, Katy and I spent considerable time researching stories of how women had contributed to the success of brands old and new, and we have included 40 tales in the first section. Over 50% of the stories features American women so we’re delighted that the book has just been launched in USA. In the book we grouped the stories into four categories – A Woman’s Intuition, Girl Power, A Women’s Work and A Woman’s Place…

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Katy’s and my latest article, published in Dialogue Review magazine, with edited highlights from some of the stories from the book about the female leaders who have built brilliant brands including Marcia Kilgore, Brownie Wise, Coco Channel and Nathalie Molina Niño amongst others.

Working with Katy on the book has been a wonderful experience. Her thinking and her quotes, like this one, are often so intelligent and insightful.

Early this morning (UK time, and lunch time in Singapore) Katy and I were delighted to take part in the Marketing Society’s webinar: ‘Wonder Women – what does the future hold for women in marketing?’, streaming from Singapore. It was hosted by David Mayo, Chief Operating Officer at ADNA Global, who kept the conversation flowing brilliantly and even managed to keep the session to time. I spoke about the inspiration behind the book and the impact it appears to be…

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Katy and I enjoyed talking to the award-winning blogger, Orlagh Claire about our book, the inspiration behind it, how we developed the content and some of the insights we got from writing the stories and conducting the interviews with our Wonder Women in Marketing.

While Katy and I would love you to read our book we recognize that there are lots of other books around the topic that are well worth reading too. (R.J.) Bec Brideson’s “Blind Spots” is one of them and here is the review I wrote of it for the Marketing Society a few years ago. Given this is a book about how many businesses still don’t get the importance of women to their future success, given it highlights the need…

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Women’s issues aren’t just for women When Katy and I set out to write our book Wonder Women, we wanted to celebrate the amazing contributions that women have made to marketing in all its shapes and forms. We also wanted to review what have often been labelled ‘masculine’ and ‘feminine’ characteristics and see what role marketers felt they should play in the future. We were clear from the outset that we do not seek to denigrate men. In fact, we…

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