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Author: Katy Mousinho

Educate a woman you educate a society

Educate a woman you educate a society

Giles and I are privileged to know the wonder woman Hilarie Viener who is the CEO of the Genius 100 Foundation.  Today Genius 100 sent us a brilliant quote from Sima Samar, Human Rights Activist, which we thought worthy of sharing with you all: “You educate a man you educate a person, you educate a woman you educate a society.” Sima Samar, Human Rights Activist This isn’t a completely new quote – there are many similar ones that talk about…

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CROSSING THE ATLANTIC

CROSSING THE ATLANTIC

To celebrate the launch of Wonder Women in the USA, Giles and I are writing a series of blogs with excerpts from the stories of and interviews with some of our American Heroes featured in the book, as well as women who have progressed their careers working across the Atlantic.  Today, we’re featuring three of the amazing women who have crossed the Atlantic: EDWINA DUNN Edwina D Dunn OBE, is an entrepreneur in the field of data science and customer-centric…

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American Heroes

American Heroes

To celebrate the launch of Wonder Women in the USA, Giles and I will be writing a series of blogs with excerpts from the stories of and interviews with some of our American heroes featured in the book, as well as women who have progressed their careers working across the Atlantic. Today we’re featuring two of the American Heroes we interviewed: KATHY LEECH Kathy’s marketing career started at Quaker, then Amoco, BP and Comcast.  She is highly experienced in crisis…

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The Glass Cliff

The Glass Cliff

I love Ted Talks – they’re short, engaging, understandable and are a powerful way to inspire new thoughts and ideas. Today I listened to Sophie Williams – The rigged test of leadership.  We all know about the glass ceiling, but Sophie talks about the glass cliff – what happens when under-represented people (namely women and racially marginalised) break through the glass ceiling, make it to the C-Suite and find themselves in a new and dangerous position – on the edge…

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Book Review – THE SQUIGGLY CAREER – Helen Tupper & Sarah Ellis

Book Review – THE SQUIGGLY CAREER – Helen Tupper & Sarah Ellis

Is your career squiggly? I listened to The Squiggly Career on Audible.  I was intrigued by the title as it reflects the way I approached my career – it changed direction completely at the age of 30, then zig-zagged while I was bringing up a family and am now entering a brand-new phase in my third age. Careers are changing; they are no longer linear and there’s no such thing as a ‘job for life’. Squiggly careers, where people jump…

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What can organisations do better to improve the working environment for women?

What can organisations do better to improve the working environment for women?

This was a question asked at the end of the The Marketing Society‘s webinar, ‘Wonder Women – what does the future hold for women in marketing?’ streamed from Singapore last week. Our response comes in two parts – firstly, our insights from the stories and interviews in the Wonder Women book, and secondly, the learnings we garnered from reading the brilliant book, The Other Half – Creating Gender Balanced Teams for Sustainable Success, written by Simona Scarpaleggia who was CEO…

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A CELEBRATION OF MOTHERS ACROSS THE WORLD

A CELEBRATION OF MOTHERS ACROSS THE WORLD

On Sunday it was Mother’s Day, not in the UK, but in many countries across the world including the USA, Canada, Australia, India, Japan, Germany, Italy and others.  We wrote a series of blogs on mothers in marketing in March to celebrate UK Mother’s day (which you can read via the links below),  so this time we thought we’d take a slightly different stance and celebrate all the stay-at-home mothers around the world. I always correct a mother when she…

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THE OTHER HALF – Creating Gender-Balanced Teams for Sustainable Success – Simona Scarpaleggia

THE OTHER HALF – Creating Gender-Balanced Teams for Sustainable Success – Simona Scarpaleggia

As well as researching stories and conducting interviews for the book, Giles and I did extensive reading. We included a section in the book called Further Reading because we don’t believe your interest in this subject will start and stop with our Wonder Women book. We’re now embarking on writing some book reviews, so you can select which further reading might be interesting to you.  One of the books we read is The Other Half, written by Simona Scarpalgeggia.  Simona…

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Rachael Blackmore – a Wonder Woman in Sport – the winning combination of empathy, feel, judgement and a steely determination

Rachael Blackmore – a Wonder Woman in Sport – the winning combination of empathy, feel, judgement and a steely determination

The Grand National is probably the best know horse race in the UK and has become part of the national culture.  Vast numbers enjoy a ‘little flutter’, together with the fun of sweepstakes in the office and with the family, even though they may know very little about horse racing. On Saturday, Rachael Blackmore entered into the history books as the first female jockey to win the Grand National.  Rachael modestly said, “Ah, look, it’s brilliant, but I won’t be…

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NOT PLAYING THE FIELD, LEVELLING IT

NOT PLAYING THE FIELD, LEVELLING IT

The story of Whitney Wolfe Herd – Bumble (& Tinder) Our book contains 40 stories of women in marketing, and what a thrill it was this morning when I saw one of our Wonder Women, Whitney Wolfe Herd, on the front page of The Times! She’s recently become the world’s youngest female self-made billionaire, so Giles and I decided to share her story with those of you who haven’t already read it in the book. After her first experience, Whitney…

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