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Author: Katy Mousinho

Feminists don’t wear pink (and other lies)- Scarlett Curtis

Feminists don’t wear pink (and other lies)- Scarlett Curtis

“I’m not a feminist, but ….”   I’ve often heard this said by hugely successful women who work and fight hard to achieve equality, yet they still struggle to identify with being a feminist.  Feminism has been complicated over the decades and centuries – there are many different interpretations and associations – many of them negative (man-hating, bra burning, butch, etc. etc.). According to google, the definition of feminism is “the advocacy of women’s rights on the grounds of the equality…

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An economist’s view of how you can increase your productivity by 32%

An economist’s view of how you can increase your productivity by 32%

The Power of Opening up the Conversation What has been surprising about writing Wonder Women is the support Giles and I have had from unlikely sources – not just women in marketing.  Living on my beautiful road are some formidable women from a range of different backgrounds and careers and they have become big supporters, ordering the book for themselves, as well as their friends, daughters, daughter-in-laws.   Maggie (one of the formidable women) posted an article through my door…

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Celebrating women’s success – Dame Sarah Story

Celebrating women’s success – Dame Sarah Story

In the 2012 run up to the London Olympics I had the privilege of sitting next to Sarah Story at a Scottish Widows’ dinner.  I was a Director at The Value Engineers working with the brand and insight team and she was an ambassador for the iconic brand together with Roger Black.  If you can think back to before the London 2012 Olympics, people’s knowledge and understanding of the Paralympics was minimal, so it was Roger Black who stole the…

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SCOTTISH WIDOWS – A CHAMPION FOR CLOSING THE GENDER PENSION GAP

SCOTTISH WIDOWS – A CHAMPION FOR CLOSING THE GENDER PENSION GAP

When I was a Director at The Value Engineers, I worked closely with Scottish Widows.  I loved working on this iconic brand which was set up in 1815 to take care of women and children who lost their fathers, brothers and husbands in the Napoleonic Wars.  It’s been a industry trailblazer brand for women since its inception and today (over 200 years later) it’s championing women to have a better quality of life in retirement by highlighting the Gender Pension…

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WE ALL UNDERSTAND THAT GENDER DIVERSITY LEADS TO BUSINESS SUCCESS – HOW CAN WE SPEED UP PROGRESS?

WE ALL UNDERSTAND THAT GENDER DIVERSITY LEADS TO BUSINESS SUCCESS – HOW CAN WE SPEED UP PROGRESS?

Ann Billson Ross’ LinkedIn post telling us that Taylor Wimpey was named as a ‘Best Practice Leader’ in the European Women on Boards Gender Equality Index Report prompted me to watch the EWOB (European Women On Boards) Gender Diversity Awards YouTube webinar.  Thank you Ann! I was keen to understand the work that companies have been doing to work towards greater gender equality.    The EWOB (European Women on Boards) have set a target to reach 40% women in the…

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CHAMPION, CHALLENGE, REPEAT

CHAMPION, CHALLENGE, REPEAT

“Yackety Yack – are we going to talk about women’s rights again?  Yes! We’re going to talk about it until there’s balance” Meryle Streep on equality This time last year I was busy preparing for the launch of Wonder Women – Inspiring Stories & Insightful Interviews with Women in Marketing.  This was my first foray into being an author (and I’m planning on it not being my last!). The successful book sales were an amazing affirmation that the stories and…

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A ’gambol’ she was happy to take – Linda McCartney – Linda McCartney Foods

A ’gambol’ she was happy to take – Linda McCartney – Linda McCartney Foods

Paul McCartney has been in the news this week as The Times is serialising his new book The Lyrics : 1956 to Present.  In today’s excerpt the headline was ‘Linda really helped me find another side of myself’, so Giles and I thought it would be a great time to share the inspirational story of Linda McCartney and how Linda McCartney Foods was created and is still going from strength to strength today.  Linda McCartney was an amazing, multitalented woman….

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A MALE PERSPECTIVE – interview with Phil Tysoe, Head of Insight & Engagement at Whitbread

A MALE PERSPECTIVE – interview with Phil Tysoe, Head of Insight & Engagement at Whitbread

Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing celebrates the success of women.  It is not about denigrating the achievements and successes of men, nor is it about women being in competition with men.   Our vision for the future world is women and men working together, optimising the strengths of both feminine and masculine characteristics, embracing the diversity of thinking to create better consumer understanding, brand thinking and marketing campaigns.  The support we have had for the…

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THE MALE PERSPECTIVE – Interview with David Mayo, Chief Operating Officer at ADNA Global, Singapore

THE MALE PERSPECTIVE – Interview with David Mayo, Chief Operating Officer at ADNA Global, Singapore

Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing celebrates the success of women.  It is not about denigrating the achievements and successes of men, nor is it about women being in competition with men.   Our vision for the future world is women and men working together, optimising the strengths of both feminine and masculine characteristics, embracing the diversity of thinking to create better consumer understanding, brand thinking and marketing campaigns.  The support we have had for the…

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WHY ARE MEN SUPPORTIVE, BUT DON’T ENGAGE?

WHY ARE MEN SUPPORTIVE, BUT DON’T ENGAGE?

The publication of Wonder Women has given Giles Lury and me a platform to highlight the brilliant success stories of women in marketing as well as to provoke discussion and debate around equal opportunity, recognition, and rewards for women, not just in marketing, but in much wider areas of business.  What we have learnt is that to create gender equality, WOMEN NEED MEN AS ALLIES.  Whilst many men have been hugely supportive, only a minority have really engaged.  So this…

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