If nobody will challenge or think differently, nothing will ever change. You have to stop sometimes and think differently to make a difference

If nobody will challenge or think differently, nothing will ever change. You have to stop sometimes and think differently to make a difference

Giles and Katy have loved the opportunity this book gives us to shine a light on the careers of so many incredible women in the industry.

One of our Wonder Women is Elena Marchenko

Elena is Global Category Director at Arla in Denmark. She is immensely proud of the Arla company, which stands for bringing health and natural goodness to consumers, securing a fair milk price for their cooperative of farmers, and a commitment to sustainability for the planet.

During our interview, we talked about her experience of working across European markets, her personal 3 Ps – professionalism, possibilities and people – and why Alice in Wonderland is the book all marketers should read.

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