To end the week which started on International Women’s Day #choosetochallenge, we’d like to share some excerpts from the ‘A Woman’s Place’ section of our Wonder Women book.

A woman’s place is in the kitchen …….. sitting in a comfortable chair with her feet up, drinking a glass of wine and watching her husband cook the dinner

Elizabeth Gilbert

What we learnt is that a woman’s place is where she wants to be.

Revolution is often seen as masculine trait, but we found women are good at challenging the status quo, making things better, doing things in a different way.

To quote Dolly Parton:

If you don’t like the road you’re walking, start paving another one

Dolly Parton

In recent years women have also proved that anger can be a force for good; annoyed with the prejudice and the inertia of many businesses they are catalysts for change.

Stories here are plentiful: Coco Chanel, the convent girl who became the highly successful darling of the Parisian set; Anita Roddick, who challenged many of the beauty industry norms:  Nathalie Molina Niño, who founded Brava Investments with the clear purpose of investing in businesses that disproportionately benefit women; Kathy Ireland, the former model best known for appearing in 13 consecutive Sports Illustrated swimsuit issues, who modelled socks to launch Kathy Ireland Worldwide; Linda McCartney, who founded Linda McCartney foods, an original food pioneer who believed in great-tasting, honest, meat-free food and the shared pleasure that eating well could bring.

Women tend to modest about their abilities, but we hope our book helps blow their trumpets, women have contributed much to the history of successful brands and will offer much more in the future.