#ChooseToChallenge
Whenever anyone chooses to challenge me about feminism, I have a very simple response …
Wendy Gordon – Wonder Woman
When Katy and I set out to write “Wonder Women” we were asked for a short introduction explaining why we wanted to write the book. Somehow, it fell to me to write it and I scribbled the following: “Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries & Jack Trout and Byron harp, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they…
Women’s Collective Superpower – the story of Nathalie Molina Niño
If you attended The Marketing Society’s webinar to launch our Wonder Women book, you would have heard me talk about Nathalie Molina Niño of Brava Investments, who features in the Inspiring Stories section of the book. It’s also a perfect story for International Women’s Day next week where the theme is #choosetochallenge I’d never heard of Niño before Giles wrote the story, so I’m extremely happy to have discovered her and am keen to promote her as a Wonder Woman…
Being a woman in marketing and business, you have to be enormously resilient and energetic
One of the highlights of writing the Wonder Women book was interviewing and getting to know more about Edwina Dunn – what a remarkable Wonder Woman she is! In the book, there is an insightful interview with her, an inspiring story about her career, and she was kind enough to write the foreword for the book. She’s also a panelist on our launch event with The Marketing Society on 4th March – https://lnkd.in/eNYUieG I think we could say she is…
Wonder Women is number one on amazon’s hot new releases
Happy to have reached amazon’s number one for hot new releases in Sales & Marketing Research, Market Research and Industrial Archaeology! https://www.amazon.co.uk/gp/new-releases/books/268326/ref=zg_bs_tab_t_bsnr
Advanced Praise
Many thanks to Paul Walton, Charlotte Lamkin and Sally Howard for your advanced praise and for supporting the Wonder Women in Marketing book launch. Launch day is 4th March – you can pre-order on Amazon or the Book Depository, who offer free international shipping. Marketing is a comparatively young business discipline but if you want to understand why women are now shaping how best practice is evolving, take a look at Wonder Women. Giles and Katy’s book is a bumper bundle of inspiration…