Search Results for: unconscious bias

Motherhood and my journey of discovery

Writing Wonder Women has been a journey of discovery for me personally. I have learnt so much from listening to so many inspiring women and then from researching stories of other women discovering their successes and how they overcame the challenges they too often faced. I have also learnt a lot during the actual co-authoring of the book. Part of that process was the regular discussions and debates, Katy Mousinho and I would have, exploring ideas and testing out our…

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WHAT TYPE OF WONDER WOMAN ARE YOU?

When writing the Wonder Women book, the stories and interviews revealed some interesting female archetypes which we’d like to share with you.  We identified these primarily in the Old World of marketing, but we’d love your comments on whether or not these are still prevalent today’s New World, together with any other new archetypes our readers may have identified.  BEING MORE LIKE A MAN There is a famous line (and song title) from the 1964 movie “My Fair Lady”, where…

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American Heroes

To celebrate the launch of Wonder Women in the USA, Giles and I will be writing a series of blogs with excerpts from the stories of and interviews with some of our American heroes featured in the book, as well as women who have progressed their careers working across the Atlantic. Today we’re featuring two of the American Heroes we interviewed: KATHY LEECH Kathy’s marketing career started at Quaker, then Amoco, BP and Comcast.  She is highly experienced in crisis…

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ABOUT THE AUTHORS

Katy Mousinho Katy Mousinho is now enjoying a life of ‘freedom and flexibility,’ having forsaken the world of full-time working to pursue multiple activities including writing, health and fitness, travel and helping out small businesses with their brand and marketing strategy. As former Managing Director of The Value Engineers and with 30 years’ experience in insight and brand strategy, she’s gained a broad perspective on the world of consumers and brands, having worked with a diverse range of clients across…

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