Search Results for: unconscious bias

ARE YOU AWARE OF YOUR UNCONSCIOUS BIAS?

There’s been much in the news this week about Unconscious Bias – you probably saw the headline KPMG UK boss quits after telling staff unconscious bias is ‘complete crap’, so this prompted us to look up the definition, share with you what we heard from the Wonder Women in Marketing we interviewed, and Katy’s little hacks for addressing it. Definition:   Unconscious biases are social stereotypes about certain groups of people that individuals form outside their own conscious awareness. Everyone…

Read More Read More

The Queen of Execution – Amanda Blanc on Desert Island Discs

I love Desert Island Discs – I love hearing the stories of people’s success and recognition, love hearing their music choices, the book and the luxury item they would take with them.  All reveal so much about a person’s character in such an enjoyable space of time. Last week I listened to Amanda Blanc, Group CEO of Aviva, one of just eight women at the top of a FTSE 100 company.  Amidst some great music choices, she tells the story…

Read More Read More

‘My Marketing Gal’

This is a true story.  It’s January 2023.  The start of the New Year and the CEO steps up in a townhall meeting of 300 colleagues to set out the plans and inspire the team for the year ahead.  The CEO introduces the Marketing Director, an experienced  marketeer with an impressive track record.  And he introduces her as: “My Marketing Gal” There is a deep intake of breath, but the room stays silent. The CEO has the utmost respect for…

Read More Read More

INSIGHTS & THOUGHTS ON A BRAVE NEW WORLD

THE OLD WORLD “We’ll never allow a woman on the executive floor.” “When they played the video back, you saw that the camera guy was more interested in focusing on my legs than my head.” “Despite being the most profitable unit, when the promotions were announced, we were overlooked in favour of two underperforming men.” “I’m regularly the most senior member of my team but men still often still assume I’m there to pour the coffee.” “When I came back…

Read More Read More

Women’s football is changing minds and hearts

If you’ve been following my blogs, you’ll recognise that I’ve been relishing the Women’s Euros, going to group games at Brentford and Brighton, seeing England’s mesmerising 8-0 victory over Norway, tenacious 2-1 win over Spain, and triumphant 4-0 semi-final win over Sweden.  I’ve been moved to tears on many occasions by the supporters and the magnificent football.  I’m so proud of every single woman who is taking part as well as those that trailblazed the way.  As we were driving…

Read More Read More

International Women’s Day 2022

#breakthebias Which biases have been broken and which still need to be smashed? The inspirational stories and insightful interviews in our Wonder Women book include many examples of the bias, stereotypes and discrimination women in marketing encountered over the years and we’ve posted a number of blogs on the Wonder Women website which highlight both overt bias and unconscious bias together with the actions we could take to recognise and address it.   This year the International Women’s Day theme…

Read More Read More

WE ALL UNDERSTAND THAT GENDER DIVERSITY LEADS TO BUSINESS SUCCESS – HOW CAN WE SPEED UP PROGRESS?

Ann Billson Ross’ LinkedIn post telling us that Taylor Wimpey was named as a ‘Best Practice Leader’ in the European Women on Boards Gender Equality Index Report prompted me to watch the EWOB (European Women On Boards) Gender Diversity Awards YouTube webinar.  Thank you Ann! I was keen to understand the work that companies have been doing to work towards greater gender equality.    The EWOB (European Women on Boards) have set a target to reach 40% women in the…

Read More Read More

CHAMPION, CHALLENGE, REPEAT

“Yackety Yack – are we going to talk about women’s rights again?  Yes! We’re going to talk about it until there’s balance” Meryle Streep on equality This time last year I was busy preparing for the launch of Wonder Women – Inspiring Stories & Insightful Interviews with Women in Marketing.  This was my first foray into being an author (and I’m planning on it not being my last!). The successful book sales were an amazing affirmation that the stories and…

Read More Read More

THE MALE PERSPECTIVE – Interview with David Mayo, Chief Operating Officer at ADNA Global, Singapore

Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing celebrates the success of women.  It is not about denigrating the achievements and successes of men, nor is it about women being in competition with men.   Our vision for the future world is women and men working together, optimising the strengths of both feminine and masculine characteristics, embracing the diversity of thinking to create better consumer understanding, brand thinking and marketing campaigns.  The support we have had for the…

Read More Read More

WHY ARE MEN SUPPORTIVE, BUT DON’T ENGAGE?

The publication of Wonder Women has given Giles Lury and me a platform to highlight the brilliant success stories of women in marketing as well as to provoke discussion and debate around equal opportunity, recognition, and rewards for women, not just in marketing, but in much wider areas of business.  What we have learnt is that to create gender equality, WOMEN NEED MEN AS ALLIES.  Whilst many men have been hugely supportive, only a minority have really engaged.  So this…

Read More Read More