Search Results for: unconscious bias

ARE YOU AWARE OF YOUR UNCONSCIOUS BIAS?

There’s been much in the news this week about Unconscious Bias – you probably saw the headline KPMG UK boss quits after telling staff unconscious bias is ‘complete crap’, so this prompted us to look up the definition, share with you what we heard from the Wonder Women in Marketing we interviewed, and Katy’s little hacks for addressing it. Definition:   Unconscious biases are social stereotypes about certain groups of people that individuals form outside their own conscious awareness. Everyone…

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International Women’s Day 2022

#breakthebias Which biases have been broken and which still need to be smashed? The inspirational stories and insightful interviews in our Wonder Women book include many examples of the bias, stereotypes and discrimination women in marketing encountered over the years and we’ve posted a number of blogs on the Wonder Women website which highlight both overt bias and unconscious bias together with the actions we could take to recognise and address it.   This year the International Women’s Day theme…

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WE ALL UNDERSTAND THAT GENDER DIVERSITY LEADS TO BUSINESS SUCCESS – HOW CAN WE SPEED UP PROGRESS?

Ann Billson Ross’ LinkedIn post telling us that Taylor Wimpey was named as a ‘Best Practice Leader’ in the European Women on Boards Gender Equality Index Report prompted me to watch the EWOB (European Women On Boards) Gender Diversity Awards YouTube webinar.  Thank you Ann! I was keen to understand the work that companies have been doing to work towards greater gender equality.    The EWOB (European Women on Boards) have set a target to reach 40% women in the…

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CHAMPION, CHALLENGE, REPEAT

“Yackety Yack – are we going to talk about women’s rights again?  Yes! We’re going to talk about it until there’s balance” Meryle Streep on equality This time last year I was busy preparing for the launch of Wonder Women – Inspiring Stories & Insightful Interviews with Women in Marketing.  This was my first foray into being an author (and I’m planning on it not being my last!). The successful book sales were an amazing affirmation that the stories and…

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THE MALE PERSPECTIVE – Interview with David Mayo, Chief Operating Officer at ADNA Global, Singapore

Wonder Women: Inspiring Stories & Insightful Interviews with Women in Marketing celebrates the success of women.  It is not about denigrating the achievements and successes of men, nor is it about women being in competition with men.   Our vision for the future world is women and men working together, optimising the strengths of both feminine and masculine characteristics, embracing the diversity of thinking to create better consumer understanding, brand thinking and marketing campaigns.  The support we have had for the…

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WHY ARE MEN SUPPORTIVE, BUT DON’T ENGAGE?

The publication of Wonder Women has given Giles Lury and me a platform to highlight the brilliant success stories of women in marketing as well as to provoke discussion and debate around equal opportunity, recognition, and rewards for women, not just in marketing, but in much wider areas of business.  What we have learnt is that to create gender equality, WOMEN NEED MEN AS ALLIES.  Whilst many men have been hugely supportive, only a minority have really engaged.  So this…

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The Glass Cliff

I love Ted Talks – they’re short, engaging, understandable and are a powerful way to inspire new thoughts and ideas. Today I listened to Sophie Williams – The rigged test of leadership.  We all know about the glass ceiling, but Sophie talks about the glass cliff – what happens when under-represented people (namely women and racially marginalised) break through the glass ceiling, make it to the C-Suite and find themselves in a new and dangerous position – on the edge…

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What can organisations do better to improve the working environment for women?

This was a question asked at the end of the The Marketing Society‘s webinar, ‘Wonder Women – what does the future hold for women in marketing?’ streamed from Singapore last week. Our response comes in two parts – firstly, our insights from the stories and interviews in the Wonder Women book, and secondly, the learnings we garnered from reading the brilliant book, The Other Half – Creating Gender Balanced Teams for Sustainable Success, written by Simona Scarpaleggia who was CEO…

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WONDER WOMEN – WHAT DOES THE FUTURE HOLD FOR WOMEN IN MARKETING?

Early this morning (UK time, and lunch time in Singapore) Katy and I were delighted to take part in the Marketing Society’s webinar: ‘Wonder Women – what does the future hold for women in marketing?’, streaming from Singapore. It was hosted by David Mayo, Chief Operating Officer at ADNA Global, who kept the conversation flowing brilliantly and even managed to keep the session to time. I spoke about the inspiration behind the book and the impact it appears to be…

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Motherhood and my journey of discovery

Writing Wonder Women has been a journey of discovery for me personally. I have learnt so much from listening to so many inspiring women and then from researching stories of other women discovering their successes and how they overcame the challenges they too often faced. I have also learnt a lot during the actual co-authoring of the book. Part of that process was the regular discussions and debates, Katy Mousinho and I would have, exploring ideas and testing out our…

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