On Sunday it was Mother’s Day, not in the UK, but in many countries across the world including the USA, Canada, Australia, India, Japan, Germany, Italy and others. We wrote a series of blogs on mothers in marketing in March to celebrate UK Mother’s day (which you can read via the links below), so this time we thought we’d take a slightly different stance and celebrate all the stay-at-home mothers around the world.
I always correct a mother when she tells me, “I don’t work”, or when she says, “I’m just a stay-at home mum.” Firstly, a mother DOES work, 24/7, and displays a huge amount of physical and mental strength to do the job. Secondly, there’s absolutely no ‘JUST’, no need to be apologetic about making a decision to stay at home. What’s important is that the principles of equality (opportunity, recognition, rewards) should apply whether a mother chooses to stay at home and work (unpaid) or if she decides to go back to work outside the home (paid).