If you attended The Marketing Society’s webinar to launch our Wonder Women book, you would have heard me talk about Nathalie Molina Niño of Brava Investments, who features in the Inspiring Stories section of the book. It’s also a perfect story for International Women’s Day next week where the theme is #choosetochallenge
I’d never heard of Niño before Giles wrote the story, so I’m extremely happy to have discovered her and am keen to promote her as a Wonder Woman and role model of today.
She’s an amazing, multi-talented woman, a successful serial entrepreneur, an advocate for women – and an author. She launched her first tech start-up at 20, and, by her mid-30s, she had already built four companies.
Niño realized her success wasn’t just that she was a female engineer and technologist, it was her ability to tell stories. “There were engineers who could code circles around me, but I was always the person who could explain complex concepts to anyone. I was good at creating narratives, and I loved doing it.”
With the confidence this insight gave her she moved into the world of investments. She used her strong sense of purpose together with her storytelling skills to help women-led businesses, with the aim of creating a level playing field for female entrepreneurs.
But – always wanting to challenge the status quo – she decided to shake up the approach to investments when she founded Brava. Her twist was she didn’t want Brava to limit its investments to female-owned businesses; instead, they would focus on companies that disproportionately benefit women. What an phenomenal brand purpose!
She explains the difference, “An investment in a female-owned company may make a nice headline, but if all that investment does is make one woman very wealthy or worse, if that company harms the environment or perpetuates workforce abuses – is it really moving the dial for women? We look for high-growth companies that do things like pay their mostly-female workforce living wages and give them benefits in industries that rarely do – think elderly care, childcare, domestic workers, food.”
Hence the title of the story – WOMEN CAN’T EAT PRETTY PINK HEADLINES.
We also recommend this 4 minute video of Niño talking about women’s emotional agility being an amazing strength.