STAY HOME

STAY HOME

In May and September last year I posted on LinkedIn about working women disproportionately doing more of the childcare, household chores and home schooling, as well as disproportionality more likely to be made redundant and less likely to be hired.  The popularity of the posts highlighted the relevance and importance of these issues to both women and men.

Yet in early 2021, the problem is getting worse.  The government is not only doing little to help but it is also shockingly reinforcing gender stereotypes with its Stay Home social media advert.  Although this has now been removed, it beggars belief how this it was conceived and approved in the first place!

Their massive blunder could become a positive though, as it is highlighting a problem that’s been around for a long time.  The premise of Sally Howard’s book, The Home Stretch (reviewed in our Further Reading section), is that as long as women take on a disproportionate amount of the domestic work, they will never be able to rise in the workplace.

Covid has magnified the problem, now it’s about time we did something about it. 

Sure, this poster is sexist. But it’s sadly all too true to lockdown life | Gender | The Guardian

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